10 Interesting Facts About Lexus

Lexus is the luxury vehicle division of the Japanese automaker Toyota Motor Corporation, established in 1989. The brand was created to compete with established luxury automotive manufacturers like Mercedes-Benz and BMW. Lexus has its roots in the Toyota Soarer, which provided the platform for its first model, the Lexus LS 400.

As part of Toyota, Lexus benefits from the extensive research and development resources, advanced technology, and manufacturing capabilities of one of the largest automotive manufacturers in the world. Lexus has developed a distinct identity, focusing on luxury, performance, and advanced hybrid technology, which sets it apart from its parent company.

Market Position:

Lexus is a prominent player in the global luxury automobile market, consistently ranking among the top luxury brands in the United States. In 2023, Lexus reported revenues of approximately ¥3.1 trillion ($21 billion), solidifying its position as one of the leading luxury car brands.

Interesting Facts About Lexus:

1. Founding Model: The Lexus LS 400, introduced in 1989, was the brand’s first model. It was renowned for its smooth ride, high-quality interior, and quiet operation, establishing the benchmark for luxury sedans.
2. Hybrid Innovation: Lexus was one of the pioneers in hybrid technology in the luxury segment, launching the Lexus RX 400h in 2005. It continues to expand its hybrid lineup with models like the ES 300h and NX 350h.
3. Lexus LFA: The Lexus LFA is a limited-production supercar that debuted in 2010. Known for its distinctive design and powerful 4.8-liter V10 engine, the LFA is celebrated for its performance and driving experience.
4. Global Reach: Lexus is sold in over 70 countries worldwide and is particularly popular in the United States and Japan, where it competes fiercely with established luxury brands.
5. Lexus F Performance Line: The Lexus F performance line, which includes models like the RC F and GS F, represents the brand’s foray into high-performance vehicles. These models feature enhanced power, sport-tuned suspensions, and aggressive styling.
6. Lexus Self-Charging Hybrid: Unlike some other hybrids, Lexus hybrids utilize self-charging technology, which allows the battery to be charged through regenerative braking and the gasoline engine, eliminating the need for external charging.
7. Lexus NX: The Lexus NX, launched in 2014, is a compact luxury SUV that has gained popularity for its sporty design, advanced technology, and hybrid options, appealing to younger, urban buyers.
8. Relaunching the IS: The Lexus IS has undergone multiple redesigns, with the latest generation showcasing a more aggressive stance, improved performance, and advanced technology to compete in the compact luxury sedan segment.
9. Lexus UX: The Lexus UX, introduced in 2019, is a subcompact luxury SUV that combines a stylish design with advanced safety features and hybrid technology, appealing to urban drivers seeking efficiency and luxury.
10. Lexus Clubhouse: Lexus has established luxury club experiences at auto shows and exclusive events, allowing customers to experience the brand in a premium environment, complete with hospitality and personalized services.

Famous Owners of Lexus:

1. Magic Johnson: The former basketball star and entrepreneur has been seen driving various Lexus models, appreciating the brand’s luxury and performance.
2. Ellen DeGeneres: The popular talk show host and comedian has been spotted in a Lexus, highlighting her appreciation for luxury and style.
3. Serena Williams: The tennis superstar has been a brand ambassador for Lexus, often seen promoting the vehicles through various campaigns.
4. Kylie Jenner: The reality TV star and business mogul has been known to own a customized Lexus, showcasing her taste for luxury vehicles.
5. David Beckham: The former soccer player has been associated with various luxury brands, including Lexus, and is often seen driving high-end models.