7 Interesting Facts About Acura

Acura is the luxury vehicle division of the Japanese automaker Honda Motor Co., Ltd. It was introduced in 1986 as the first Japanese luxury brand, created to compete with established luxury automakers like Mercedes-Benz, BMW, and Lexus. Acura’s initial lineup included the Legend and the Integra, both of which gained popularity for their performance and reliability.

As part of Honda, Acura benefits from the engineering expertise, advanced technology, and manufacturing capabilities of one of the largest automotive manufacturers in the world. Acura has developed a reputation for combining luxury with sportiness, offering vehicles that appeal to both luxury and performance-oriented customers.

Market Position:

Acura is recognized as a competitive player in the North American luxury automobile market. In 2023, Acura reported revenues of approximately ¥1.4 trillion ($9.8 billion), solidifying its position as a notable luxury brand in the automotive landscape.

Interesting Facts About Acura:

1. First Japanese Luxury Brand: Acura was the first Japanese luxury automotive brand to be introduced, paving the way for competitors like Lexus and Infiniti.
2. NSX Supercar: The original Acura NSX, launched in 1990, was a revolutionary supercar that combined high performance with everyday usability. The NSX was designed with input from Formula One legend Ayrton Senna.
3. All-Wheel Drive Technology: Acura offers its innovative Super Handling All-Wheel Drive (SH-AWD) system in several models, enhancing handling and performance in various driving conditions.
4. AcuraWatch: Acura features its suite of advanced safety and driver-assist technologies called AcuraWatch. This includes adaptive cruise control, lane-keeping assist, and collision mitigation braking to enhance safety.
5. Luxury SUV Segment: The Acura MDX is one of the best-selling luxury SUVs in North America, known for its spacious interior, advanced technology, and strong performance.
6. Signature Jewel Eye Headlights: Acura vehicles feature Jewel Eye LED headlights, which provide superior visibility and a distinctive look, enhancing both aesthetics and functionality.
7. High-Performance Models: The Acura Type S lineup includes high-performance versions of popular models like the TLX and MDX, offering sport-tuned suspension, upgraded brakes, and more powerful engines.

Famous Owners of Acura:

1. David Beckham: The former soccer star and style icon has been spotted driving various Acura models, appreciating the blend of luxury and performance.
2. Kylie Jenner: The reality TV personality has been known to own an Acura, showcasing her taste for stylish and luxurious vehicles.
3. Miley Cyrus: The singer and actress has been associated with Acura, often seen driving models like the Acura MDX.
4. Tony Stark (Iron Man): While fictional, the character Tony Stark, portrayed by Robert Downey Jr. in the Marvel Cinematic Universe, is seen driving an Acura NSX in The Avengers (2012), boosting the brand’s visibility and association with luxury and performance.