11 Interesting Facts About Lexus

Lexus is the luxury vehicle division of Toyota Motor Corporation. Established in 1989, Lexus is known for producing luxury cars and SUVs that emphasize comfort, cutting-edge technology, and exceptional reliability. Over the years, the brand has developed a strong reputation for quality, design, and customer satisfaction, competing with premium brands like Mercedes-Benz, BMW, Audi, and Acura.

Lexus is owned by Toyota Motor Corporation, one of the largest automakers in the world. Toyota’s revenue for 2023 was around $276 billion, with Lexus being a crucial contributor to the company’s profitability in the luxury segment.

Lexus is a significant player in the luxury vehicle market, often competing with brands like BMW, Mercedes-Benz, and Audi. As of recent years, Lexus ranks among the top five luxury car manufacturers globally in terms of sales.

Place Among Automakers

Lexus holds a prominent place in the luxury vehicle market, particularly in North America. Its focus on quality, innovation, hybrid technology, and customer satisfaction has earned it a loyal customer base. While Mercedes-Benz and BMW typically lead in global luxury car sales, Lexus consistently ranks within the top five and is especially strong in the SUV and hybrid markets.

Interesting Facts About Lexus

1. The Flagship LS 400: The Lexus LS 400, the brand’s first model, launched in 1989. It was meticulously designed and engineered, costing $1 billion in development. The LS 400 impressed critics and buyers with its luxury, quietness, and value, setting a new benchmark for Japanese luxury cars.
2. Origin of the Name: Lexus’ name doesn’t officially stand for anything, though it is believed to represent a combination of “luxury” and “elegance.” Some rumors suggest it may have originated from “Luxury EXport to the U.S.”
3. Lexus and the Pursuit of Perfection: Lexus’ long-time slogan, “The Pursuit of Perfection,” defines the brand’s attention to detail and quality. Every aspect of Lexus production emphasizes precision, from design to manufacturing, and this has helped Lexus build a reputation for reliability.
4. The LFA Supercar: The Lexus LFA, a limited-edition supercar released in 2010, is one of the brand’s most iconic vehicles. Powered by a 4.8-liter V10 engine, it could reach 0-60 mph in 3.6 seconds. Only 500 units were produced, and it is still revered for its advanced engineering and thrilling performance.
5. Luxury Hybrid Pioneer: Lexus was among the first luxury automakers to embrace hybrid technology, starting with the RX 400h in 2005. Today, Lexus offers a full range of hybrid models, from sedans to SUVs, which help blend luxury with eco-friendly driving.
6. Whisper-Quiet Ride: One of the brand’s hallmarks is its incredibly quiet ride. Lexus engineers developed special sound-dampening techniques to ensure cabin serenity. This quiet experience is a signature of many Lexus models, starting with the original LS 400.
7. Innovative Customer Experience: Lexus has always been known for its exceptional customer service. The brand emphasizes personalized attention at dealerships, leading to consistently high customer satisfaction rankings in studies by J.D. Power.
8. Takumi Master Craftsmen: Lexus employs elite Takumi master craftsmen who have at least 25 years of experience. These artisans oversee production to ensure the highest quality standards. Each vehicle is hand-inspected, and the Takumi’s expertise is evident in fine details such as the stitching in the leather upholstery.
9. Lexus NX: Popular Compact SUV: The Lexus NX has become one of the brand’s best-selling models. It appeals to those looking for a smaller luxury SUV with hybrid powertrain options, advanced technology, and a comfortable cabin.
10. Commitment to Electric Future: Lexus has committed to an electrified future, aiming to transition its entire lineup to electric or hybrid-electric models by 2030. The brand has already introduced fully electric vehicles like the Lexus RZ 450e.
11. Airbag Recalls: Like many other automakers, Lexus was involved in the Takata airbag recall. Affected vehicles had defective airbags that could potentially rupture and cause serious injury. This recall impacted multiple Lexus models, including the IS and GS series.